PRICING
&
PACKAGES
as of March 2023
Whether you’re looking to refresh your brand identity, elevate your online presence or refine your target audience, we’ve made customization easy for you. Choose from one of the following categories or browse all three options.
Strategic Sessions
One-on-one calls with our team of experts to support you in the most personalized way possible.
$175 per hour
VISUAL BRANDING
ESTABLISH A BRAND IDENTITY + SET YOUR BUSINESS APART FROM THE REST
Your brand identity is an intangible marketing or business concept that helps people identify your organization, product, or service. Having a well defined and strong brand helps to set a business apart from others who provide similar products on the market. A brand is considered to be one of the most valuable and important assets for a company because it portrays the companies story in an unforgettable way.
Let us help you tell your story in the best way.
HOW IT WORKS
Effective branding is an accurate reflection of the organization or entity it represents and will instantly tell your story. After a contract is signed and a 50% nonrefundable deposit is given, we will begin with a strategy call to discuss your unique business, design vision, and ideal client. A shared Pinterest board will then be created to begin collecting design inspiration. Milestone timelines will be set up to keep the project moving along at an effective pace. Once the project is complete, all design files and other relevant info are handed over to the client via email or Google Drive once final payment is made.
The Essentials
What’s Included
Our base package is curated to establish your brand and organization.
- Market Research and data collection to ensure your brand reflects your audience
- Creation of brand tone & voice
- Analytics analasis to help identify audience persona
- 3 logo variations (full version, circle version for social media, and icon)
- Custom color palette with HEX codes
- Custom font selection
- Photography inspiration and aesthetic collection for moodboard -PDF comprehensive brand guidelines (5 pages)
- 2 x 30 minute strategy calls
TOTAL INVESTMENT
$2,000
Timeline
All content must be provided in timeline agreed upon in order for HARK to maintain scheduled website launch date. Each above item includes one round of revisions.
Visual Branding Add-On’s
Custom Patterns
Integrate your branding throughout your website, social media, and marketing material with custom patterns. Includes 3 custom patterns with JPG and PNG file formats and one round of revisions.
$250 one-time fee
Business Cards
Leave a great first impression and make a lasting connection with a thoughtfully designed business card. Includes front and back design in a PNG file format ready for printing and one round of revisions.
$150 per business card design
Mailer
Connect with your customers with custom designed notecards and postcards. Includes front and back design in a PNG file format ready for printing and 1 round of revisions.
$300 per card design
Product Labels + Tags
Establish on brand packaging through custom product labels and tags. Includes one label in a PNG file format ready for printing and one round of revisions.
$150 per label design
The Essentials
What’s Included
Our base package is curated to increase brand awareness and establish your presence on social media.
- 5 custom posts per week. Includes reshare to stories
- Audience engagement
- Custom hashtag creation
- Written content creation that aligns with mission and vision
- Visual customization including photo resize, editing, infographics and graphic design
- 1 x 30 minute call per month
- 5 to 10x story repost per month of relevant related topics
- 1 creative campaign per month (i.e. giveaway, discount, reshare etc.)
TOTAL INVESTMENT
$1,200
Timeline
All content must be provided in timeline agreed upon in order for HARK to maintain scheduled postings and relevant content.
SOCIAL MEDIA ADD-ON’S
Monthly Investments
INSTAGRAM + FACEBOOK STORIES
Harness even more engagement and learn about your audience by using their responses and valuable feedback to help guide your content strategy.
5 stories per week at $300 per month
Facebook Ad Creation & Business Suite Management
Reach new and relevant audiences and potential donors through targeted Facebook and Instagram ads. HARK creates, schedules, publishes and manages insights, data collection, custom audiences, and weekly reports.
2 ads creation + management at $400 per month
Instagram Reel Creation
Bring your brand to life and get in front of a new audience through custom video Reels. Instagram Reels are the most featured content on the Instagram platform directly improving your brands algorithm and conversion rate.
$75 per reel
SOCIAL MEDIA ADD-ON’S
One-Time Investments
Charitable Giving Tools
Donation sticker and approval through Facebook and Instagram. Being able to receive donations through these platforms increases funds and credibility as an organization.
$350 one-time fee
Instagram Animated Branding
Custom GIFS/Stickers for Instagram x5
This helps establish brand identity, awareness, and recognition.
$300 one-time fee
Communication Add-On’s
One-Time Investments
EMAIL CAMPAIGN TEMPLATE
One time custom built email template saved to email platform for organization to use as needed in future.
$250 per email campaign template
EMAIL MARKETING
Email marketing services allow your organization to reach, engage and convert your audience through email newsletters, subscription forms, fundraising campaigns, and segmented, targeted communications.
$300 per email campaign
Blog/Copywriting Services
Reach relevant audiences while increasing SEO, website clicks, and donor relations through valuable content and ethical storytelling.
$200 per blog / 1,000 word count cap
Seasonal Products Catalogs
Find new customers and boost sales with existing customers with a branded seasonal catalog, digital & print versions available.
$600 per catalog / up to 25 products
Web Design
INCREASE YOUR REACH + INCREASE YOUR CREDIBILITY
Your online presence is the #1 source of credibility in current times. Having a user-friendly and well thought out website can make your business or organization. The quality of your website impacts both short and long-term results ultimately affecting your success. Our goal is to make your website do the work for you. We want your audience to have a positive experience that reflects the incredible, world-changing work you are doing.
We are here to help make that possible.
HOW IT WORKS
Website ́ needs are unique to each of you, but the following pages cover the foundational needs for you and your business or organization. Website contracts are considered a one-time project, with the option to have routine monthly or quarterly wellness checks and updates. After a contract is signed and mutually agreed upon, a 35% nonrefundable deposit is given before the start of the project. Milestone timelines are set up to keep the project moving along. Once the project is complete, all passwords, logins, and other relevant info will be supplied to you via email or Google Docs. Payment plans are available.
The Essentials
What’s Included
Our base package is curated to meet your foundational website needs. Includes up to 5 static pages with an option to add more pages via a la cart.
- Website wireframe creation
- Internal planning to optimize user experience
- WordPress Divi or Elementor Framework
- Copy editing to existing text copy (additional price to be added for copy creation)
- Photo edits to existing photos, resizing, stock imagery selection up to 4-5 per page (additional photography services available as add on)
- Website domain set up (excluding third party annual fees)
- Website hosting set up (excluding third party annual fees)
- Connection to social media links
- Contact/mailing list form integration
- Security certificates (SSL)
- Social media feed integration
- Mobile responsive design
- 2 x 45 minute strategy calls
TOTAL INVESTMENT
$5,000
Timeline + Strategy
All content must be provided in timeline agreed upon in order for HARK to maintain scheduled website launch date. Each above item includes one round of revisions.
Website Add-On’s
Additional Pages
Custom design & development of each additional page. Including imagery, copywriting UX etc. Includes one round of changes.
$300 per page
Copywriting
For new organizations and businesses who are just getting started. We walk you through the process of developing a voice and vocabulary unique to your brand. Our professional writers then work to create persuasive content and strategically delivered words for your website.
5 pages for $1,500
Photography
Our team of professional and internationally experienced photographers work directly with you to create a unique visual experience to showcase your incredible work.
Custom pricing packages available upon request
Blog or Portfolio
Design and development of a real-time, meta-data driven blog or portfolio. This includes categories, archive page, page post and page templates.
$350 one-time fee
Donation Portal
Be ready to receive donations in the most efficient ways for your donors. This includes option to sponsor a student, support for your annual fundraising campaigns or set up a one time or recurring giving.
(Examples: Kindful, Square, Classy, etc.)
$350 one time charge
E-Commerce
Meet your customers where they are at online. We integrate third party systems including payment platforms, inventory, and shipping options. Optimizing the user experience we custom edit product and lifestyle images, create for web size, and create marketing and SEO strategy.
Up to 10 products for $450
FREQUENTLY ASKED QUESTIONS
WHAT EXACTLY DOES HARK DO?
We are here to cover your communications needs. All of the team has worked in the nonprofit space for years and specializes in many areas including entrepreneurship, imports & exports, leadership, staff development, community empowerment etc. We are passionate about sharing our skills and talents with those in the industry to help create support where it is needed most. We do this through market strategy and communications.
This means items like websites, social media, donor relations, fundraising campaigns, photography, blog writing etc. We can be as hands-on or hands-off as you like. Meaning, we can either do the work for you, or train your staff how to do it.
HOW MUCH DOES IT COST TO WORK WITH HARK?
Each client is in a different spot in their journey and has different needs. Therefore, we don’t have a “one price fits all.” But we do try to be as transparent as possible. You can find pricing per service here.
WHAT IS THE TURNAROUND TIME FOR PROJECTS?
With a team of 5+, we can move as fast or slow as you feel comfortable with. This means some projects can take just a few days, while others may last a few months or more depending on the scope. This can be discussed during your free 30-minute consultation.
WHAT'S THE FIRST STEP?
This is an easy one: The first step is to simply fill out the form above and set up your free 30-minute consultation. If you have already done so, someone from the HARK team will be in touch with you within 48 hours.
WHY NONPROFITS & SOCIAL BUSINESSES?
Social justice is what drives us. It is what gets us out of bed each morning. In fact, each member of HARK has been involved in social justice work for decades. It is something we have experienced first-hand, and therefore, have the lived-experience to understand the complexities and challenges that come with this type of work. We are passionate about supporting those in this field with premium services that expand the impact.
WHERE ARE YOU LOCATED?
We are located around the United States in New York, Florida, Ohio, Minnesota, and Kansas. We also have a focus on hiring local creatives from the countries being served to expand HARK to include those who know their communities best.
Do you offer payment plans?
Yes we do. We require a 25% non-refundable deposit and payment plans can be discussed at the time of contract.
STILL WANT TO KNOW MORE?
Set up your FREE 30-minute consultation through this link. We can have a casual conversation about your needs and goals and see how we can work together to help you achieve them.
Not seeing what you need?
We want to hear from you. We have experts in all areas of social impact and nonprofits, so don’t be afraid to reach out to see how we can work together. We truly want what will best best for you. Let’s connect.
SOCIAL MEDIA
INCREASE YOUR REACH
Reach, nurture, and engage audiences globally through value-based, community driven social media. Connecting with your current audience and finding new and engaged members is what social media is all about. We combine our years of expertise, market strategy, and data analysis to help you achieve not only your social media goals, but your donation, sales, and conversion goals as well. Social media is a platform that grows and changes daily requiring ingenuity, creativity, and consistency. We are here to help make all of that possible.
HOW IT WORKS
Social media is a month-to-month contract with a 30 day cancellation policy. A client communication portal is created by HARK to co-share photos and written copy to be used for content creation. Posts will be shared via Google Doc for approval before posting 2 weeks in advance. Client reviews all scheduled posts before publishing. please inquire for additional packages. All rates subject to change.